Brand Marketing Strategy Associate

Join Ruangguru's dynamic marketing team as a Brand Marketing Strategy Associate and drive impactful brand initiatives across Indonesia. This pivotal role requires you to monitor and consolidate comprehensive marketing performance data across multiple branches and regional activities, ensuring data accuracy and providing actionable insights to the marketing team. Based in Yogyakarta, you'll work closely with regional teams to develop and implement strategies that align with Ruangguru's brand vision.

In this role, you'll leverage tools like Google Analytics, Tableau, and Power BI to analyze marketing performance, identify trends, and propose data-driven strategies. You'll collaborate with cross-functional teams, including product, sales, and customer success, to ensure cohesive brand messaging and consistent customer experience. Ruangguru offers a collaborative and innovative work environment, with opportunities for professional growth and development.

📋 Tanggung Jawab Pekerjaan

• Monitor and consolidate marketing performance data across multiple branches and regional activities.
• Analyze marketing data using tools like Google Analytics, Tableau, and Power BI.
• Provide actionable insights and recommendations to the marketing team.
• Develop and implement brand marketing strategies that align with Ruangguru's vision.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Ensure consistent customer experience across all touchpoints.
• Track and report on key performance indicators (KPIs) related to brand marketing.
• Stay updated with industry trends and best practices in brand marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of experience in brand marketing or a related field.
• Proficient in using data analysis tools such as Google Analytics, Tableau, and Power BI.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.
• Familiarity with Indonesian market and consumer behavior.
• Certification in digital marketing or related field is a plus.

🛠️ Keahlian

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