Chief Marketing Officer (CMO) - BRI Finance Sintang Branch

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for our BRI Finance Sintang branch and lead the strategic vision for financial product marketing in West Kalimantan. This is a unique opportunity to drive growth, enhance brand presence, and shape the future of our financial services in the region. Located in Sintang, you will be at the forefront of transforming financial services in West Kalimantan.

As the CMO, you will oversee all marketing initiatives, from digital campaigns to traditional outreach, ensuring our financial products reach and resonate with our target audience. You'll work closely with BRI Finance's leadership team to develop and implement marketing strategies that align with the company's goals and the unique needs of our customers in Sintang and beyond.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to promote BRI Finance's financial products and services in West Kalimantan.
• Oversee the creation and distribution of marketing materials, including digital ads, brochures, and social media content.
• Lead a team of marketing professionals, providing guidance and support to ensure the successful execution of marketing campaigns.
• Conduct market research to identify trends, customer needs, and opportunities for growth in the West Kalimantan region.
• Collaborate with sales and customer service teams to ensure seamless integration of marketing efforts with business objectives.
• Monitor and analyze marketing performance using tools like Google Analytics and CRM systems to optimize campaigns and achieve KPIs.
• Build and maintain strong relationships with media partners, influencers, and other stakeholders to enhance brand visibility.
• Stay updated with industry trends and best practices in financial marketing to drive innovation and continuous improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role such as Marketing Director or CMO.
• Proven track record of successfully executing marketing campaigns that drive customer acquisition, retention, and satisfaction.
• Strong understanding of financial products and services, with the ability to communicate complex concepts to diverse audiences.
• Excellent leadership and team management skills, with the ability to inspire and motivate a high-performing marketing team.
• Proficiency in marketing software and tools such as Hootsuite, Mailchimp, and Google Ads.
• Certification in digital marketing or related fields is a plus.
• Fluency in both written and spoken Indonesian and English is required.

🛠️ Keahlian

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