Senior Executive, Consumer Insights - Qualitative Research

NielsenIQ is seeking a highly skilled and experienced Senior Executive to join our Consumer Insights team in Canggu, Bali. This role is pivotal in driving our qualitative research initiatives, providing strategic insights that shape our clients' business decisions.

As a Senior Executive, you will lead a team of researchers, overseeing the entire qualitative research process from planning to execution and analysis. Your insights will be instrumental in helping our clients understand consumer behavior, preferences, and trends, enabling them to develop innovative and effective marketing strategies.

Join us in Canggu, Bali, and be part of a dynamic, international team that values innovation, creativity, and a passion for understanding consumers.

📋 Tanggung Jawab Pekerjaan

Tanggung Jawab:

• Lead and mentor a team of qualitative researchers, providing guidance and support to ensure the successful execution of research projects.
• Develop and implement qualitative research methodologies and frameworks to gather and analyze consumer insights.
• Conduct and oversee in-depth interviews, focus groups, and other qualitative research techniques to understand consumer behavior and preferences.
• Collaborate with cross-functional teams to integrate qualitative insights into business strategies and marketing plans.
• Present research findings to clients, highlighting key insights and recommendations.
• Stay updated with industry trends and best practices in qualitative research, applying this knowledge to enhance our research capabilities.
• Ensure the quality and accuracy of research data, maintaining high standards throughout the research process.
• Manage project timelines and budgets, ensuring projects are completed on time and within scope.

🎓 Kualifikasi & Syarat

Kualifikasi:

• Bachelor's degree in Marketing, Psychology, Sociology, or a related field.
• Minimum of 8 years of experience in qualitative research, with a proven track record in leading research projects.
• Strong understanding of consumer behavior and market research methodologies.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in data analysis tools and software.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong problem-solving and critical thinking skills.
• Fluency in English, both written and spoken.

🛠️ Keahlian

Lowongan Terkait